Rebel Rabbit Reporting - July 15th-21st

Weekly Stats

Facebook Stats:

  • Amount Spent: $15,858.16

  • Clicks: 18,758

  • CPC: $0.85

  • CTR: 3.01%

  • Add to Carts: 3,572

  • Purchases: 230

  • Cost per purchase: $68.95

  • Conversion Value: $18,401.68

  • ROAS: 1.06X

    • Google Stats:

  • Amount Spent: $4,046.74

  • Impressions: 158,374

  • Search Impression Share: < 10%

  • Clicks: 2,048

  • Interaction Rate: 1.29%

  • CPC: $1.98

  • Conversions: 140

  • Cost per Conversion: $28.91

  • Purchase Conversion Value:  $13,331.54

  • ROAS: 3.29X

    • Highlights from the Week

  • Launched some new tests on Google for targeting "Alcohol Alternative" beverage categories

  • Drove strong traffic, but little to no attributable conversions

  • Turning this off for the time being

  • Spanish speaking test on Meta

  • Landed 4+ conversions at a very high CPP

  • Would need more volume of creative to test

  • Turning off this test for the time being, can discuss more at another brainstorm meeting

    • Next Focus

  • Work with Pete and team to put together a LP for ads

  • Will want to test and see if it increases our immediate traffic conversions

  • Going to launch more YT focused ads for increased site traffic, brand awareness, and impression share across search and display platforms.