Rebel Rabbit Reporting - July 1st-7th

Weekly Stats

Facebook Stats:

  • Amount Spent: $12,213.08

  • Clicks: 10,418

  • CPC: $1.17

  • CTR: 2.14%

  • Add to Carts: 1,963

  • Purchases: 168

  • Cost per purchase: $72.70

  • Conversion Value: $13,171.06

  • ROAS: 1.13X

    • Google Stats:

  • Amount Spent: $2,524.55

  • Impressions: 123,709

  • Search Impression Share: < 10%

  • Clicks: 1,505

  • Interaction Rate: 1.22%

  • CPC: $1.68

  • Conversions: 143

  • Cost per Conversion: $17.65

  • Purchase Conversion Value:  $15,476.72

  • ROAS: 6.13

    • Notes and Highlights

  • Started scaling for our push into July and August, which brought about a slight decrease in overall performance

  • Additionally, holiday week showed reduced shoppers

  • Overall, up M2D compared to last month significantly.

  • Seeing Wilder Hare really lead the charge with regards to overall sales

    • Content Performance

  • Overall content performers stays unchanged

  • We aren't suffering from more rejections, it seems to have been fixed/worked out with Meta

  • Additional YT assets being used on Google.